Privacy Policy

Private iDNA knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy policy. By visiting, you are accepting the practices described in this Privacy Notice.

Personal Information About Customers Which Private iDNA Gathers

The information we learn from customers helps us personalize and continually improve your Private iDNA experience. Here are the types of information we gather.

  • Information You Give Us: We receive and store any information you enter on our website or give us in any other way. You can choose not to provide certain required information, but then you might not be able to take advantage of some of our features. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, and communicating with you.
  • Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many websites, we may use “cookies”, and we obtain certain types of information when your web browser accesses or advertisements and other content served by or on behalf of Private iDNA on other websites.
  • E-mail Communications: To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from Private iDNA if your computer supports such capabilities. We also compare our customer list to lists received from other companies, in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive such offers, please follow the unsubscribe link in the most recent message received.
  • Cookies: Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device and to provide special features such as recommendations, discounts, and personalized advertisements on other websites (with content served by Private iDNA) and storage of items in your Shopping Cart between visits. The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer. Because cookies allow you to take advantage of some of Private iDNA’s essential features, we recommend that you leave them turned on.

Private iDNA Sharing of Information It Receives

Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below.

  • Affiliated Businesses We Do Not Control: We work closely with affiliated businesses who sell Private iDNA products and services. In other cases, we operate stores, provide services, or sell product lines jointly with these businesses. You will always be able to tell when a third party is involved in your transactions, and we share customer information related to those transactions with that third party.
  • Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. They have access only to personal information needed to perform their functions, but may not use it for other purposes.
  • Business Transfers: As we continue to develop our business, we might sell or buy businesses. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy (unless, of course, the customer consents otherwise). Also, in the unlikely event that Private iDNA or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
  • Protection of Private iDNA and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Terms and Conditions and other agreements; or protect the rights, property, or safety of Private iDNA, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Policy.
  • Confidentiality of Your Health Records:
    • Any information that you enter on a Private iDNA website concerning your screening results, lab results or STD status will be held in strict confidence. We will never share your information with third parties, unless legally required to do so.
    • For samples that are sent in via mail for laboratory testing, it is a requirement by law for the laboratory that receives and processes samples to report positive test results for ‘reportable diseases’. The information is primarily used for aggregated statistical reporting for state and national disease tracking. All information is reported and held confidentially with the Departments of Health as they are not allowed by law to share your personal information or results with third parties.
  • With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

Security of Personal Information

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. We make every effort to protect all information about your screening results, lab results or STD status through a Private iDNA website or application based on the standards and requirements set forth in the Health Insurance Portability and Accountability Act (HIPAA). We transmit payment information only to the appropriate payment processing company during order processing. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

Third-Party Advertisers and Links to Other Websites

Our site may include third-party advertising and links to other websites.

Accessibility of Information

Private iDNA gives you access to a broad range of information about your account and your interactions with Private iDNA for the limited purpose of viewing and, in certain cases, updating that information.

Your Choices

As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of Private iDNA features. You can add or update certain information on pages such as those referenced in the Accessibility of Information section. When you update information, we may keep a copy of the prior version for our records. If you do not want to receive e-mail from Private iDNA that is not associated with an order, such as special offers, please follow the unsubscribe link in the most recent message you received.

Age Restriction for use of Private iDNA

Private iDNA does not sell products for purchase by children nor monitor the purchase of products on by children. We sell products for purchase by adults 18 years of age or older. If you choose to visit, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms and Conditions, including limitations on damages, resolution of disputes, and application of the law of the state of Texas. If you have any concern about privacy at, please contact us with a thorough description, and we will try to resolve it. Our business changes constantly, and our Privacy Policy and the Terms and Conditions will change also. We may e-mail periodic reminders of our policies and conditions, but you should check our Website frequently to see recent changes. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.


You agree that, in the event any dispute or claim arises out of or relating to these Conditions of Use, you and Private iDNA will attempt in good faith to negotiate a written resolution of the matter directly between the parties. You agree that if the matter remains unresolved for forty-five (45) days after notification (via certified mail or personal delivery) that a dispute exists, all parties shall join in mediation services with a mutually agreed upon mediator in an attempt to resolve the dispute. Should you file any arbitration claims, or any administrative or legal actions without first having attempted to resolve the matter by mediation, then you agree that you will not be entitled to recover attorneys’ fees, even if you would otherwise be entitled to them.

Applicable Law

By using any Private iDNA Service, you agree that the Federal Arbitration Act, applicable federal law, and the laws of Dallas, Texas, without regard to principles of conflict of laws, will govern these Conditions of Use and any dispute of any sort that might arise between you and Private iDNA.

Site Policies, Modificiation, and Severability

Please review our other policies posted on this site. These policies also govern your use of Private iDNA Services. We reserve the right to make changes to our site, policies, Service Terms, and these Conditions of Use at any time. If any of these conditions shall be deemed invalid, void, or for any reason unenforceable, that condition shall be deemed severable and shall not affect the validity and enforceability of any remaining condition.